Oceans Futures - Ode Partners
Oceans Futures
With conflict over fish increasing as a result of climate-driven fish migration, there’s a need for action that is bold, preventative, and cooperative. Data drives action.
But data around ocean conflict, climate conditions, and the movement of fish has never been integrated, visualized, and presented in a way that effectively informs decision-makers — until now.
We started by collaborating on the data story and overall narrative. We wanted to lay out a compelling product vision to help build consensus, internally and with partners. Pitch decks, case studies, and other materials helped unlock the potential to create a first-of-its-kind platform.
Our team met with scientists and analysts, fishery and policy managers, and other stakeholders to learn about their needs, test ideas, and co-create a product roadmap that would support a range of end-user goals, from combating illegal fishing to helping make fisheries more resilient.
From there, we employed tight feedback loops and rapid iteration to build a web and mobile experience for Oceans Futures.
With WWF scientists, we brought together more than a dozen datasets on conflict, fish migration, and context-setting to model the conflict risk for 200 exclusive economic zones (EEZs are zones where the U.S. and other coastal nations have jurisdiction over natural resources). This work involved collecting, organizing, analyzing, and visually breathing life into data to tell a story.
With COP28 in sight, we supported the go-to-market launch strategy on social media with creative assets to drive awareness of the connections between national security and ocean conservation.