Sound Future - Ode Partners
Sound Future
Sound Future reimagines live events as catalysts for planetary health. Founded by Brandi Schultz, the organization works directly with artists, venues, and tours to embed sustainability into every facet of performance, from powering stages with renewables to removing plastic backstage.
Working closely with the Sound Future team, we helped design and launch a modern brand system, narrative framework, and digital platform that positioned Sound Future as the go-to sustainability partner for the music and events industry.
As interest in climate action surged, Sound Future needed a way to turn intent into measurable impact, something fans, artists, and partners could see and feel. That’s where Surf & Turf comes in.
We worked with the Sound Future team to co-create Surf & Turf, a global nature restoration program powered by live events. Artists and events designate proceeds from a show or merch drop, and fans contribute with a tap. Funds go directly to vetted, high-impact projects — no guesswork, no greenwashing.
Surf & Turf aligns restoration projects with event locations to make sustainability tangible. A concert series at Nationals Park helps restore the Anacostia watershed. A surf competition funds coral planting in Tahiti. Local impact, driven by live events.
Surf & Turf offers artists a plug-and-play way to drive tangible climate action without the need for custom vetting, reporting, or overhead. It’s already gaining traction with promoters, managers, and fans who are tired of vague promises and ready for real change.